From strength to strength
After an astonishing February which saw a 10-0 victory at Tynecastle, a three minute hat trick, and a record contribution month for the Foundation, we thought it would be the perfect time to launch the official Foundation of Hearts blog!
The aim of this blog will be to keep members up to date with the goings-on at the Foundation as we continue our journey towards fan ownership.
In this month’s post we share news on February’s financial results, Fan Rewards, how to find us on match days and our plans for March and beyond.
Following the successful launch of Fan Rewards in collaboration with the club, we were absolutely delighted to see contributions reach record levels of over £130,000 for the month of February. This was due to an increase in membership as well as an increase in average member contributions. This fantastic response from our members means we remain well on track with our contributions to HMFC.
Ann Budge has continually stressed the importance of these contributions to the continued financial stability of Hearts and we are delighted to see our members pulling together behind the cause. Thank you for your continued support.
Fan Rewards update
We launched Fan Rewards in collaboration with the club in January and we have been really pleased with the response this initiative has received from members to date.
The fans tribute kit has certainly captured people’s imagination and the deadline for reaching enough Maroon Points to get your name on the strip passed on 28 February. All members who achieved the required 180 points by that date will automatically be included on the 3rd kit next season. The list of member names will be provided to the kit manufacturer this month and the name used will be your name per our member database.
Premium Benefit and Premium Benefit Plus cards provided by the club are also now available for collection from the club shop so make sure you get down there to take advantage of some fantastic discounts on meals, hotel stays, spa treatments and much more.
Our shiny new website was launched mid-January to coincide with the launch of Fan Rewards and we are really pleased with the final product. The site has been in development for a number of months and since its launch has received over 24,000 visits.
We hope members are as proud of it as we are and use it to continue to stay in touch with the Foundation over the crucial weeks and months ahead. If you do have any comments or feedback on the new website, please let us know using the comments section below or the “contact us” section of the website. Most recently, we added some Foundation FAQs to the site to provide help and support for issues such as logging on, changing your password and increasing your pledge.
Reception on match days
The club has kindly given us an area in reception for use on match days and you may have seen our pop up stands (or massive “pledge now” arrow!) in and around the main stand before kick-off. Our aim is to be available for all home games going forward to give members the opportunity to ask questions and keep in touch throughout the season. We were delighted to see a number of fans popping into the reception before the Livingston and Cowdenbeath games in February to pledge to the Foundation and play their part in creating history. It is heartwarming and humbling at times to hear how much the club and its history mean to so many.
Whether you want to increase your pledge, catch up on Foundation activities or even just steal a bit of Hearts rhubarb rock, our door is always open.
This blog is just the start of our plan for increasing interaction and engagement between the Foundation board and members. We are in the process of establishing a series of working groups and a support network of volunteers to assist the board in driving forward specific Foundation objectives. There will be scope for members to get involved in this new structure and we will keep you updated on our progress.
Feel free to use the comments box below to leave feedback and questions on this month’s blog. If there is anything specific you would like to hear about in future posts, let us know.
With a bit of luck by the time we issue the next blog the Championship title will be in the bag….